MILK

NESTLÉ — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 5th of 14 in MILK

Buying Intent

8.23

5th in category

Brand Trust

12.69

index value

Brand Desire

2.50

index value

As of Oct ’26, NESTLÉ records a Buying Intent index of 8.23, placing it 5th of 14 brands measured in MILK. Its Brand Trust index reads 12.69 and Brand Desire 2.50. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Oct ’25	—	3.08	1.88
May ’26	—	0.93	0.57
Jun ’26	—	2.21	1.35
Jul ’26	6.58	—	3.33
Aug ’26	38.73	1.02	22.11
Oct ’26	12.69	2.50	8.23

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