GHEE
AMUL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 5th of 10 in GHEE
Buying Intent
4
5th in category
Brand Trust
2
index value
Brand Desire
4
index value
As of Aug ’26, AMUL records a Buying Intent index of 4, placing it 5th of 10 brands measured in GHEE. Its Brand Trust index reads 2 and Brand Desire 4. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 74 | 61 | 76 |
| Sep ’25 | 72 | 41 | 63 |
| Oct ’25 | 14 | 4 | 8 |
| Nov ’25 | 134 | 47 | 104 |
| Dec ’25 | 73 | 66 | 78 |
| Jan ’26 | 37 | 1 | 21 |
| Feb ’26 | — | 11 | 7 |
| Mar ’26 | 20 | 9 | 16 |
| Apr ’26 | 32 | 41 | 45 |
| May ’26 | — | 4 | 2 |
| Jul ’26 | 1 | 2 | 1 |
| Aug ’26 | 2 | 4 | 4 |