GHEE
AMUL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 6 in GHEE
Buying Intent
23.85
1st in category
Brand Trust
37.08
index value
Brand Desire
2.31
index value
As of Sep ’26, AMUL records a Buying Intent index of 23.85, placing it 1st of 6 brands measured in GHEE. Its Brand Trust index reads 37.08 and Brand Desire 2.31. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 72.48 | 40.92 | 63.44 |
| Oct ’25 | 13.89 | 3.56 | 7.50 |
| Nov ’25 | 134.42 | 46.81 | 103.76 |
| Dec ’25 | 73.39 | 66.30 | 77.72 |
| Jan ’26 | 36.61 | 1.11 | 21.10 |
| Feb ’26 | — | 11.21 | 6.84 |
| Mar ’26 | 19.64 | 8.76 | 16.53 |
| Apr ’26 | 32.46 | 41.36 | 45.29 |
| May ’26 | — | 4.07 | 2.50 |
| Jul ’26 | 1.32 | 1.75 | 1.42 |
| Aug ’26 | 1.97 | 3.62 | 3.64 |
| Sep ’26 | 37.08 | 2.31 | 23.85 |