GHEE
JHARNA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 6 in GHEE
Buying Intent
3
4th in category
Brand Trust
4
index value
Brand Desire
2
index value
As of Sep ’26, JHARNA records a Buying Intent index of 3, placing it 4th of 6 brands measured in GHEE. Its Brand Trust index reads 4 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | 5 | 77 | 46 |
| Jul ’26 | 13 | 3 | 8 |
| Sep ’26 | 4 | 2 | 3 |