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GHEE — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 6 brands measured
As of Sep ’26, AMUL leads GHEE on Buying Intent among 6 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | AMUL | 37.08 | 2.31 | 23.85 |
| 2 | GOWARDHAN | 37.85 | — | 20.88 |
| 3 | NOVA | 2.55 | 4.55 | 4.03 |
| 4 | JHARNA | 4.08 | 1.69 | 3.09 |
| 5 | GHOSH DAIRY | — | 5.07 | 3.09 |
| 6 | MOTHER DAIRY | — | 0.84 | 0.52 |