GHEE
NOVA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 10 in GHEE
Buying Intent
9
2nd in category
Brand Trust
16
index value
Brand Desire
—
index value
As of Aug ’26, NOVA records a Buying Intent index of 9, placing it 2nd of 10 brands measured in GHEE. Its Brand Trust index reads 16 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | 16 | — | 9 |