GHEE
NOVA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 6 in GHEE
Buying Intent
4.03
3rd in category
Brand Trust
2.55
index value
Brand Desire
4.55
index value
As of Sep ’26, NOVA records a Buying Intent index of 4.03, placing it 3rd of 6 brands measured in GHEE. Its Brand Trust index reads 2.55 and Brand Desire 4.55. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | 16.07 | — | 8.79 |
| Sep ’26 | 2.55 | 4.55 | 4.03 |