GHEE
PATANJALI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jul ’26 · 5th of 5 in GHEE
Buying Intent
1
5th in category
Brand Trust
—
index value
Brand Desire
1
index value
As of Jul ’26, PATANJALI records a Buying Intent index of 1, placing it 5th of 5 brands measured in GHEE. Its Brand Trust index reads — and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 2 | 4 | 3 |
| May ’25 | 101 | 43 | 62 |
| Jun ’25 | 92 | 280 | 205 |
| Jul ’25 | 95 | 5 | 54 |
| Aug ’25 | 84 | 139 | 121 |
| Sep ’25 | 26 | 35 | 36 |
| Oct ’25 | 25 | 14 | 20 |
| Nov ’25 | 41 | 87 | 72 |
| Dec ’25 | 8 | 27 | 19 |
| Apr ’26 | 9 | 45 | 33 |
| Jul ’26 | — | 1 | 1 |