GHEE
PATANJALI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 5th of 14 in GHEE
Buying Intent
5.20
5th in category
Brand Trust
5.24
index value
Brand Desire
3.66
index value
As of Oct ’26, PATANJALI records a Buying Intent index of 5.20, placing it 5th of 14 brands measured in GHEE. Its Brand Trust index reads 5.24 and Brand Desire 3.66. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | 101.05 | 43.06 | 62.25 |
| Jun ’25 | 92.08 | 280.10 | 204.73 |
| Jul ’25 | 95.04 | 4.99 | 53.81 |
| Aug ’25 | 83.98 | 138.78 | 120.59 |
| Sep ’25 | 26.43 | 34.86 | 35.57 |
| Oct ’25 | 24.84 | 13.86 | 20.12 |
| Nov ’25 | 40.72 | 86.69 | 72.16 |
| Dec ’25 | 8.13 | 27.05 | 19.44 |
| Apr ’26 | 9.18 | 45.29 | 32.59 |
| Jul ’26 | — | 1.31 | 0.80 |
| Aug ’26 | — | 2.45 | 1.49 |
| Oct ’26 | 5.24 | 3.66 | 5.20 |