DAIRY - DIVERSIFIED
AMUL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 7 in DAIRY - DIVERSIFIED
Buying Intent
239
1st in category
Brand Trust
142
index value
Brand Desire
284
index value
As of Aug ’26, AMUL records a Buying Intent index of 239, placing it 1st of 7 brands measured in DAIRY - DIVERSIFIED. Its Brand Trust index reads 142 and Brand Desire 284. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 46 | 47 | 53 |
| Oct ’25 | 43 | 72 | 64 |
| Nov ’25 | 76 | 79 | 86 |
| Dec ’25 | 179 | 131 | 174 |
| Jan ’26 | 208 | 104 | 178 |
| Feb ’26 | 117 | 264 | 216 |
| Mar ’26 | 199 | 111 | 170 |
| Apr ’26 | 184 | 52 | 130 |
| May ’26 | 62 | 128 | 108 |
| Jun ’26 | 225 | 83 | 172 |
| Jul ’26 | 388 | 167 | 313 |
| Aug ’26 | 142 | 284 | 239 |