DAIRY - DIVERSIFIED
AMUL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 5 in DAIRY - DIVERSIFIED
Buying Intent
115.04
1st in category
Brand Trust
159.04
index value
Brand Desire
43.71
index value
As of Sep ’26, AMUL records a Buying Intent index of 115.04, placing it 1st of 5 brands measured in DAIRY - DIVERSIFIED. Its Brand Trust index reads 159.04 and Brand Desire 43.71. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 43.06 | 71.60 | 63.45 |
| Nov ’25 | 75.53 | 78.77 | 86.42 |
| Dec ’25 | 179.38 | 131.32 | 174.07 |
| Jan ’26 | 207.87 | 103.93 | 177.50 |
| Feb ’26 | 117.25 | 264.55 | 215.56 |
| Mar ’26 | 199.18 | 110.99 | 170.00 |
| Apr ’26 | 184.01 | 47.89 | 126.87 |
| May ’26 | 62.21 | 128.00 | 107.86 |
| Jun ’26 | 225.05 | 80.56 | 170.46 |
| Jul ’26 | 386.94 | 167.57 | 312.26 |
| Aug ’26 | 135.90 | 280.00 | 233.69 |
| Sep ’26 | 159.04 | 43.71 | 115.04 |