DAIRY - DIVERSIFIED
MOTHER DAIRY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 5 in DAIRY - DIVERSIFIED
Buying Intent
54.74
2nd in category
Brand Trust
68.19
index value
Brand Desire
31.56
index value
As of Sep ’26, MOTHER DAIRY records a Buying Intent index of 54.74, placing it 2nd of 5 brands measured in DAIRY - DIVERSIFIED. Its Brand Trust index reads 68.19 and Brand Desire 31.56. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 27.09 | — | 15.00 |
| Nov ’25 | — | 1.60 | 0.98 |
| Dec ’25 | — | 5.04 | 3.08 |
| Jan ’26 | 4.03 | — | 2.04 |
| Mar ’26 | 5.23 | 14.90 | 15.55 |
| Apr ’26 | 75.17 | 32.55 | 60.97 |
| May ’26 | 18.65 | 38.77 | 33.23 |
| Jun ’26 | 9.66 | 51.38 | 35.43 |
| Jul ’26 | 11.12 | 56.70 | 37.99 |
| Aug ’26 | 65.75 | 47.43 | 61.56 |
| Sep ’26 | 68.19 | 31.56 | 54.74 |