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DAIRY - DIVERSIFIED — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 5 brands measured
As of Sep ’26, AMUL leads DAIRY - DIVERSIFIED on Buying Intent among 5 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | AMUL | 159.04 | 43.71 | 115.04 |
| 2 | MOTHER DAIRY | 68.19 | 31.56 | 54.74 |
| 3 | METRO DAIRY | 3.83 | 2.53 | 3.32 |
| 4 | RED COW DAIRY | 4.08 | — | 2.06 |
| 5 | KEVENTER | — | 2.11 | 1.29 |