DIVERSIFIED
ANCHOR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 63rd of 69 in DIVERSIFIED
Buying Intent
1
63rd in category
Brand Trust
—
index value
Brand Desire
1
index value
As of Aug ’26, ANCHOR records a Buying Intent index of 1, placing it 63rd of 69 brands measured in DIVERSIFIED. Its Brand Trust index reads — and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | — | 1 | 0 |
| Aug ’25 | — | 2 | 1 |
| Mar ’26 | 3 | 0 | 0 |
| Apr ’26 | 16 | 12 | 16 |
| Jun ’26 | 9 | 23 | 19 |
| Jul ’26 | 2 | 3 | 2 |
| Aug ’26 | — | 1 | 1 |