DIVERSIFIED
ANCHOR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 20th of 53 in DIVERSIFIED
Buying Intent
19
20th in category
Brand Trust
9
index value
Brand Desire
23
index value
As of Jun ’26, ANCHOR records a Buying Intent index of 19, placing it 20th of 53 brands measured in DIVERSIFIED. Its Brand Trust index reads 9 and Brand Desire 23. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | — | 1 | 0 |
| Aug ’25 | — | 2 | 1 |
| Mar ’26 | 3 | 0 | 0 |
| Apr ’26 | 16 | 12 | 16 |
| Jun ’26 | 9 | 23 | 19 |