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DIVERSIFIED — Brand Buying Intent in India

India’s Buying Intent Index · Aug ’26 · 69 brands measured · category Trust 1

As of Aug ’26, ONIDA leads DIVERSIFIED on Buying Intent among 69 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).

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DIVERSIFIED leaderboard

#	Brand	Trust	Desire	Buying Intent
1	ONIDA	259	349	340
2	TATA	248	217	249
3	LG	139	227	204
4	SAMSUNG	202	145	194
5	NESTLÉ	145	129	152
6	HAVELLS	79	122	113
7	HITACHI	66	118	97
8	RELIANCE	65	76	78
9	TATA PROJECTS	51	87	77
10	GODREJ	29	92	69
11	HINDUSTAN UNILEVER	32	78	60
12	ITC	50	47	54
13	PRESTIGE	44	51	53
14	IFB	58	35	51
15	WIPRO	59	30	50
16	ZEE LEARN	27	60	49
17	PATANJALI	36	44	45
18	PHILIPS	45	34	44
19	WHIRLPOOL	36	29	36
20	BAJAJ ELECTRICALS	26	24	29
21	PHILIPS	29	24	28
22	P&G	24	15	25
23	TORRENT	22	4	23
24	ALPHABET	41	—	23
25	CAMLIN	4	35	22
26	GODREJ PROPERTIES	36	3	22
27	KOLTE PATIL	20	16	20
28	HAVELLS	38	1	19
29	SONY	11	20	18
30	PARLE	29	—	16
31	TATA GROUP	29	—	16
32	PANASONIC	4	22	15
33	SIDDHA	28	—	15
34	BOSCH	22	1	14
35	DABUR	16	7	13
36	CROMPTON	16	5	12
37	BAJAJ ELECTRICALS	—	18	10
38	CAVINKARE	4	10	9
39	DLF	9	6	9
40	BAJAJ	7	—	4
41	NESTLÉ	—	7	4
42	WHIRLPOOL	6	—	3
43	EMANI HEALTHY & TASTY	—	5	3
44	BoAT	2	2	3
45	PARLE AGRO	5	—	2
46	L&T	5	—	2
47	MERLIN	3	2	2
48	LLOYD	4	1	2
49	EMAMI	2	1	2
50	BOSCH	4	—	2