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LIFE INSURANCE - PRIVATE — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 10 brands measured
As of Sep ’26, AVIVA LIFE INSURANCE leads LIFE INSURANCE - PRIVATE on Buying Intent among 10 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | AVIVA LIFE INSURANCE | 103.84 | 85.32 | 106.44 |
| 2 | BIRLA SUN LIFE INSURANCE | 56.95 | 125.69 | 98.45 |
| 3 | TATA AIA LIFE INSURANCE | 15.31 | 76.98 | 58.34 |
| 4 | ICICI PRUDENTIAL | 46.75 | 45.87 | 51.54 |
| 5 | NIPPON LIFE INSURANCE | 18.11 | 37.35 | 28.89 |
| 6 | SBI LIFE | 35.30 | 2.53 | 18.93 |
| 7 | HDFC LIFE | 1.28 | 5.88 | 4.91 |
| 8 | MAX LIFE INSURANCE | 2.55 | 4.22 | 3.87 |
| 9 | KOTAK LIFE INSURANCE | 2.04 | 1.69 | 2.06 |
| 10 | BAJAJ ALLIANZ LIFE INSURANCE | — | 2.11 | 1.29 |