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LIFE INSURANCE - PRIVATE — Brand Buying Intent in India
India’s Buying Intent Index · Jun ’26 · 12 brands measured · category Trust 0
As of Jun ’26, AVIVA LIFE INSURANCE leads LIFE INSURANCE - PRIVATE on Buying Intent among 12 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | AVIVA LIFE INSURANCE | 80 | 63 | 78 |
| 2 | HDFC LIFE | 65 | 5 | 38 |
| 3 | ICICI PRUDENTIAL | 36 | 8 | 32 |
| 4 | ADITYA BIRLA SUN LIFE | 16 | 43 | 32 |
| 5 | NIPPON LIFE INSURANCE | 18 | 39 | 29 |
| 6 | SBI LIFE | 46 | 1 | 27 |
| 7 | BIRLA SUN LIFE INSURANCE | 32 | 2 | 21 |
| 8 | KOTAK LIFE INSURANCE | 14 | 4 | 12 |
| 9 | MAX LIFE INSURANCE | 5 | 4 | 5 |
| 10 | TATA AIA LIFE INSURANCE | 3 | 2 | 3 |
| 11 | INDUSIND NIPPON LIFE INSURANCE | — | 2 | 1 |
| 12 | RELIANCE NIPPON LIFE INSURANCE | — | 2 | 1 |