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LIFE INSURANCE - PRIVATE — Brand Buying Intent in India
India’s Buying Intent Index · Aug ’26 · 11 brands measured · category Trust 0
As of Aug ’26, AVIVA LIFE INSURANCE leads LIFE INSURANCE - PRIVATE on Buying Intent among 11 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | AVIVA LIFE INSURANCE | 76 | 49 | 69 |
| 2 | ADITYA BIRLA SUN LIFE | 10 | 73 | 47 |
| 3 | NIPPON LIFE INSURANCE | 20 | 33 | 27 |
| 4 | TATA AIA LIFE INSURANCE | 5 | 27 | 16 |
| 5 | ICICI PRUDENTIAL | 18 | 3 | 11 |
| 6 | HDFC LIFE | 8 | 4 | 7 |
| 7 | SBI LIFE | 7 | — | 4 |
| 8 | KOTAK LIFE INSURANCE | 4 | — | 2 |
| 9 | MAX LIFE INSURANCE | 4 | — | 2 |
| 10 | BIRLA SUN LIFE INSURANCE | — | 2 | 1 |
| 11 | BANDHAN LIFE INSURANCE | — | 1 | 0 |