LIFE INSURANCE - PRIVATE
SBI LIFE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 6th of 10 in LIFE INSURANCE - PRIVATE
Buying Intent
18.93
6th in category
Brand Trust
35.30
index value
Brand Desire
2.53
index value
As of Sep ’26, SBI LIFE records a Buying Intent index of 18.93, placing it 6th of 10 brands measured in LIFE INSURANCE - PRIVATE. Its Brand Trust index reads 35.30 and Brand Desire 2.53. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | — | 2.20 | 1.35 |
| Jul ’25 | — | 2.32 | 1.42 |
| Sep ’25 | — | 54.90 | 30.86 |
| Oct ’25 | 6.21 | 2.31 | 5.24 |
| Mar ’26 | 39.20 | — | 21.77 |
| Jun ’26 | 54.48 | 20.95 | 40.77 |
| Jul ’26 | 3.16 | — | 1.60 |
| Sep ’26 | 35.30 | 2.53 | 18.93 |