LIFE INSURANCE - PRIVATE
AVIVA LIFE INSURANCE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 10 in LIFE INSURANCE - PRIVATE
Buying Intent
106.44
1st in category
Brand Trust
103.84
index value
Brand Desire
85.32
index value
As of Sep ’26, AVIVA LIFE INSURANCE records a Buying Intent index of 106.44, placing it 1st of 10 brands measured in LIFE INSURANCE - PRIVATE. Its Brand Trust index reads 103.84 and Brand Desire 85.32. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 102.04 | 169.23 | 151.53 |
| Nov ’25 | 177.37 | 510.66 | 384.72 |
| Dec ’25 | 189.88 | 196.45 | 211.12 |
| Jan ’26 | 118.48 | 169.86 | 160.31 |
| Feb ’26 | 136.77 | 65.44 | 113.53 |
| Mar ’26 | 112.36 | 110.95 | 118.46 |
| Apr ’26 | 63.50 | 63.28 | 69.54 |
| May ’26 | 108.86 | 97.30 | 114.80 |
| Jun ’26 | 79.62 | 62.81 | 78.47 |
| Jul ’26 | 58.11 | 51.50 | 61.71 |
| Aug ’26 | 76.76 | 49.20 | 69.47 |
| Sep ’26 | 103.84 | 85.32 | 106.44 |