LIFE INSURANCE - PRIVATE
AVIVA LIFE INSURANCE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 11 in LIFE INSURANCE - PRIVATE
Buying Intent
69
1st in category
Brand Trust
76
index value
Brand Desire
49
index value
As of Aug ’26, AVIVA LIFE INSURANCE records a Buying Intent index of 69, placing it 1st of 11 brands measured in LIFE INSURANCE - PRIVATE. Its Brand Trust index reads 76 and Brand Desire 49. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 117 | 278 | 220 |
| Oct ’25 | 102 | 169 | 152 |
| Nov ’25 | 177 | 511 | 385 |
| Dec ’25 | 190 | 196 | 211 |
| Jan ’26 | 118 | 170 | 160 |
| Feb ’26 | 137 | 65 | 114 |
| Mar ’26 | 112 | 111 | 118 |
| Apr ’26 | 64 | 63 | 70 |
| May ’26 | 111 | 101 | 118 |
| Jun ’26 | 80 | 63 | 78 |
| Jul ’26 | 58 | 51 | 62 |
| Aug ’26 | 76 | 49 | 69 |