LIFE INSURANCE - PRIVATE
NIPPON LIFE INSURANCE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 9 in LIFE INSURANCE - PRIVATE
Buying Intent
24
4th in category
Brand Trust
16
index value
Brand Desire
30
index value
As of Aug ’26, NIPPON LIFE INSURANCE records a Buying Intent index of 24, placing it 4th of 9 brands measured in LIFE INSURANCE - PRIVATE. Its Brand Trust index reads 16 and Brand Desire 30. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | 7 | 8 | 8 |
| Jun ’25 | 7 | 8 | 9 |
| Jul ’25 | 4 | 6 | 6 |
| Oct ’25 | — | 1 | 1 |
| Nov ’25 | 2 | 4 | 2 |
| Dec ’25 | 4 | — | 2 |
| Jan ’26 | — | 3 | 2 |
| Feb ’26 | 15 | 5 | 9 |
| May ’26 | 48 | 22 | 38 |
| Jun ’26 | 18 | 45 | 31 |
| Jul ’26 | 39 | 11 | 28 |
| Aug ’26 | 16 | 30 | 24 |