LIFE INSURANCE - PRIVATE
NIPPON LIFE INSURANCE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 10 in LIFE INSURANCE - PRIVATE
Buying Intent
28.89
5th in category
Brand Trust
18.11
index value
Brand Desire
37.35
index value
As of Sep ’26, NIPPON LIFE INSURANCE records a Buying Intent index of 28.89, placing it 5th of 10 brands measured in LIFE INSURANCE - PRIVATE. Its Brand Trust index reads 18.11 and Brand Desire 37.35. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 7.06 | 8.00 | 9.13 |
| Jul ’25 | 3.74 | 5.81 | 6.42 |
| Oct ’25 | — | 1.27 | 0.78 |
| Nov ’25 | 1.45 | 3.93 | 2.35 |
| Dec ’25 | 3.66 | — | 1.85 |
| Jan ’26 | — | 3.10 | 1.91 |
| Feb ’26 | 15.33 | 5.30 | 9.39 |
| May ’26 | 47.58 | 21.48 | 38.07 |
| Jun ’26 | 17.78 | 45.19 | 30.89 |
| Jul ’26 | 39.12 | 11.11 | 28.19 |
| Aug ’26 | 15.87 | 30.19 | 23.89 |
| Sep ’26 | 18.11 | 37.35 | 28.89 |