LIFE INSURANCE - PRIVATE
TATA AIA LIFE INSURANCE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 11 in LIFE INSURANCE - PRIVATE
Buying Intent
16
4th in category
Brand Trust
5
index value
Brand Desire
27
index value
As of Aug ’26, TATA AIA LIFE INSURANCE records a Buying Intent index of 16, placing it 4th of 11 brands measured in LIFE INSURANCE - PRIVATE. Its Brand Trust index reads 5 and Brand Desire 27. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | — | 3 | 2 |
| Jun ’26 | 3 | 2 | 3 |
| Aug ’26 | 5 | 27 | 16 |