LIFE INSURANCE - PRIVATE
TATA AIA LIFE INSURANCE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 10th of 12 in LIFE INSURANCE - PRIVATE
Buying Intent
3
10th in category
Brand Trust
3
index value
Brand Desire
2
index value
As of Jun ’26, TATA AIA LIFE INSURANCE records a Buying Intent index of 3, placing it 10th of 12 brands measured in LIFE INSURANCE - PRIVATE. Its Brand Trust index reads 3 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | — | 3 | 2 |
| Jun ’26 | 3 | 2 | 3 |