LIFE INSURANCE - PRIVATE
TATA AIA LIFE INSURANCE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 10 in LIFE INSURANCE - PRIVATE
Buying Intent
58.34
3rd in category
Brand Trust
15.31
index value
Brand Desire
76.98
index value
As of Sep ’26, TATA AIA LIFE INSURANCE records a Buying Intent index of 58.34, placing it 3rd of 10 brands measured in LIFE INSURANCE - PRIVATE. Its Brand Trust index reads 15.31 and Brand Desire 76.98. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | 29.40 | — | 16.33 |
| Apr ’26 | 145.38 | 127.56 | 170.56 |
| May ’26 | 69.95 | 112.43 | 114.78 |
| Jun ’26 | 22.94 | 3.47 | 13.66 |
| Jul ’26 | 3.95 | — | 2.00 |
| Aug ’26 | 49.19 | 100.15 | 80.95 |
| Sep ’26 | 15.31 | 76.98 | 58.34 |