LIFE INSURANCE - PRIVATE
HDFC LIFE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 7th of 10 in LIFE INSURANCE - PRIVATE
Buying Intent
4.91
7th in category
Brand Trust
1.28
index value
Brand Desire
5.88
index value
As of Sep ’26, HDFC LIFE records a Buying Intent index of 4.91, placing it 7th of 10 brands measured in LIFE INSURANCE - PRIVATE. Its Brand Trust index reads 1.28 and Brand Desire 5.88. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 7.22 | — | 3.98 |
| Aug ’25 | 1.21 | 44.54 | 28.93 |
| Oct ’25 | 16.81 | — | 9.28 |
| Nov ’25 | — | 28.28 | 15.79 |
| Jan ’26 | 1.68 | — | 0.85 |
| Mar ’26 | 68.60 | 34.54 | 57.68 |
| Apr ’26 | — | 47.30 | 26.58 |
| May ’26 | 38.05 | 2.32 | 23.67 |
| Jun ’26 | 64.72 | 5.11 | 38.15 |
| Jul ’26 | 3.95 | 1.75 | 2.37 |
| Aug ’26 | 8.53 | 3.62 | 7.41 |
| Sep ’26 | 1.28 | 5.88 | 4.91 |