LIFE INSURANCE - PRIVATE
HDFC LIFE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 6th of 11 in LIFE INSURANCE - PRIVATE
Buying Intent
7
6th in category
Brand Trust
8
index value
Brand Desire
4
index value
As of Aug ’26, HDFC LIFE records a Buying Intent index of 7, placing it 6th of 11 brands measured in LIFE INSURANCE - PRIVATE. Its Brand Trust index reads 8 and Brand Desire 4. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | 3 | 2 | 3 |
| Jul ’25 | 7 | — | 4 |
| Aug ’25 | 1 | 44 | 29 |
| Oct ’25 | 17 | — | 9 |
| Nov ’25 | — | 28 | 16 |
| Jan ’26 | 2 | — | 1 |
| Mar ’26 | 69 | 34 | 58 |
| Apr ’26 | — | 47 | 27 |
| May ’26 | 38 | 2 | 24 |
| Jun ’26 | 65 | 5 | 38 |
| Jul ’26 | 4 | 2 | 2 |
| Aug ’26 | 8 | 4 | 7 |