LIFE INSURANCE - PRIVATE
BIRLA SUN LIFE INSURANCE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 9 in LIFE INSURANCE - PRIVATE
Buying Intent
27
3rd in category
Brand Trust
10
index value
Brand Desire
36
index value
As of Aug ’26, BIRLA SUN LIFE INSURANCE records a Buying Intent index of 27, placing it 3rd of 9 brands measured in LIFE INSURANCE - PRIVATE. Its Brand Trust index reads 10 and Brand Desire 36. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 5 | 16 | 12 |
| Oct ’25 | 4 | 5 | 5 |
| Nov ’25 | 7 | 39 | 32 |
| Dec ’25 | 19 | 8 | 15 |
| Jan ’26 | 26 | 28 | 30 |
| Feb ’26 | 19 | 31 | 30 |
| Mar ’26 | 113 | 316 | 238 |
| Apr ’26 | 83 | 154 | 131 |
| May ’26 | 64 | 35 | 52 |
| Jun ’26 | 16 | 43 | 32 |
| Jul ’26 | 66 | 217 | 158 |
| Aug ’26 | 10 | 36 | 27 |