LIFE INSURANCE - PRIVATE
ICICI PRUDENTIAL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 10 in LIFE INSURANCE - PRIVATE
Buying Intent
51.54
4th in category
Brand Trust
46.75
index value
Brand Desire
45.87
index value
As of Sep ’26, ICICI PRUDENTIAL records a Buying Intent index of 51.54, placing it 4th of 10 brands measured in LIFE INSURANCE - PRIVATE. Its Brand Trust index reads 46.75 and Brand Desire 45.87. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 15.58 | 9.82 | 13.45 |
| Sep ’25 | 3.09 | 3.07 | 3.87 |
| Oct ’25 | 5.58 | 15.70 | 13.87 |
| Nov ’25 | 20.56 | 34.27 | 48.31 |
| Dec ’25 | 12.20 | 27.69 | 26.62 |
| Mar ’26 | 4.90 | 0.81 | 1.25 |
| Apr ’26 | — | 47.27 | 27.03 |
| May ’26 | 15.81 | 6.95 | 16.52 |
| Jun ’26 | 45.81 | 14.34 | 52.55 |
| Jul ’26 | 66.35 | 14.26 | 44.34 |
| Aug ’26 | 23.15 | 14.34 | 20.55 |
| Sep ’26 | 46.75 | 45.87 | 51.54 |