LIFE INSURANCE - PRIVATE
ICICI PRUDENTIAL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 5th of 11 in LIFE INSURANCE - PRIVATE
Buying Intent
11
5th in category
Brand Trust
18
index value
Brand Desire
3
index value
As of Aug ’26, ICICI PRUDENTIAL records a Buying Intent index of 11, placing it 5th of 11 brands measured in LIFE INSURANCE - PRIVATE. Its Brand Trust index reads 18 and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 5 | 5 | 6 |
| Jun ’25 | 16 | 10 | 13 |
| Sep ’25 | 3 | 3 | 4 |
| Oct ’25 | 6 | 16 | 14 |
| Nov ’25 | 21 | 34 | 48 |
| Dec ’25 | 12 | 28 | 27 |
| Mar ’26 | — | 1 | 0 |
| Apr ’26 | — | 7 | 4 |
| May ’26 | 11 | 7 | 10 |
| Jun ’26 | 36 | 8 | 32 |
| Jul ’26 | 19 | 6 | 14 |
| Aug ’26 | 18 | 3 | 11 |