LIFE INSURANCE - PRIVATE
MAX LIFE INSURANCE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 8th of 10 in LIFE INSURANCE - PRIVATE
Buying Intent
3.87
8th in category
Brand Trust
2.55
index value
Brand Desire
4.22
index value
As of Sep ’26, MAX LIFE INSURANCE records a Buying Intent index of 3.87, placing it 8th of 10 brands measured in LIFE INSURANCE - PRIVATE. Its Brand Trust index reads 2.55 and Brand Desire 4.22. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | 14.11 | 20.96 | 19.70 |
| Jun ’25 | 3.99 | 1.32 | 1.11 |
| Jul ’25 | 2.80 | 2.32 | 2.83 |
| Aug ’25 | 1.94 | 37.12 | 19.86 |
| Sep ’25 | — | 2.05 | 1.25 |
| Oct ’25 | 2.79 | 2.31 | 3.12 |
| Jan ’26 | 10.08 | 9.73 | 11.04 |
| Apr ’26 | 15.75 | — | 8.78 |
| Jun ’26 | 5.34 | 4.41 | 5.39 |
| Jul ’26 | 3.95 | 1.09 | 2.66 |
| Aug ’26 | 3.48 | — | 1.77 |
| Sep ’26 | 2.55 | 4.22 | 3.87 |