LIFE INSURANCE - PRIVATE
KOTAK LIFE INSURANCE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 9th of 10 in LIFE INSURANCE - PRIVATE
Buying Intent
2.06
9th in category
Brand Trust
2.04
index value
Brand Desire
1.69
index value
As of Sep ’26, KOTAK LIFE INSURANCE records a Buying Intent index of 2.06, placing it 9th of 10 brands measured in LIFE INSURANCE - PRIVATE. Its Brand Trust index reads 2.04 and Brand Desire 1.69. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | 13.97 | 3.53 | 11.88 |
| Jul ’26 | 1.05 | 0.87 | 1.07 |
| Aug ’26 | 4.35 | — | 2.21 |
| Sep ’26 | 2.04 | 1.69 | 2.06 |