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GENERAL INSURANCE - PRIVATE — Brand Buying Intent in India
India’s Buying Intent Index · Aug ’26 · 7 brands measured · category Trust 0
As of Aug ’26, BAJAJ ALLIANZ leads GENERAL INSURANCE - PRIVATE on Buying Intent among 7 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
Open the live dashboard →How the Index worksGENERAL INSURANCE - PRIVATE leaderboard
| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | BAJAJ ALLIANZ | 50 | 100 | 85 |
| 2 | ICICI LOMBARD | 22 | 108 | 67 |
| 3 | TATA AIG | 81 | 11 | 52 |
| 4 | RELIANCE GENERAL INSURANCE | 6 | 11 | 10 |
| 5 | BHARTI AXA | 2 | 4 | 4 |
| 6 | CHOLA MS | 2 | 2 | 2 |
| 7 | HDFC ERGO | — | 1 | 0 |