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GENERAL INSURANCE - PRIVATE — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 11 brands measured
As of Sep ’26, BAJAJ ALLIANZ leads GENERAL INSURANCE - PRIVATE on Buying Intent among 11 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
Open the live dashboard →How the Index worksGENERAL INSURANCE - PRIVATE leaderboard
| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | BAJAJ ALLIANZ | 80.37 | 78.37 | 88.47 |
| 2 | ICICI LOMBARD | 8.20 | 108.86 | 64.53 |
| 3 | TATA AIG | 14.46 | 10.56 | 18.46 |
| 4 | SBI GENERAL | 15.10 | 7.51 | 12.60 |
| 5 | BHARTI AXA | 3.83 | 5.88 | 6.31 |
| 6 | ACKO | 5.10 | 5.28 | 5.75 |
| 7 | RELIANCE GENERAL INSURANCE | 8.93 | 1.06 | 5.16 |
| 8 | HDFC ERGO | 3.06 | 1.69 | 2.58 |
| 9 | CHOLA MS | 2.04 | 1.69 | 2.06 |
| 10 | MAGMA HDI GENERAL INSURANCE | — | 3.38 | 2.06 |
| 11 | BAJAJ GENERAL INSURANCE | 3.06 | 1.06 | 1.88 |