GENERAL INSURANCE - PRIVATE
SBI GENERAL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 11 in GENERAL INSURANCE - PRIVATE
Buying Intent
12.60
4th in category
Brand Trust
15.10
index value
Brand Desire
7.51
index value
As of Sep ’26, SBI GENERAL records a Buying Intent index of 12.60, placing it 4th of 11 brands measured in GENERAL INSURANCE - PRIVATE. Its Brand Trust index reads 15.10 and Brand Desire 7.51. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | — | 2.25 | 1.37 |
| Mar ’26 | 31.02 | — | 17.03 |
| Apr ’26 | — | 15.73 | 8.78 |
| May ’26 | — | 33.12 | 18.50 |
| Jun ’26 | 31.78 | — | 17.72 |
| Aug ’26 | 7.31 | 36.39 | 24.41 |
| Sep ’26 | 15.10 | 7.51 | 12.60 |