GENERAL INSURANCE - PRIVATE
ACKO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 6th of 11 in GENERAL INSURANCE - PRIVATE
Buying Intent
5.75
6th in category
Brand Trust
5.10
index value
Brand Desire
5.28
index value
As of Sep ’26, ACKO records a Buying Intent index of 5.75, placing it 6th of 11 brands measured in GENERAL INSURANCE - PRIVATE. Its Brand Trust index reads 5.10 and Brand Desire 5.28. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | 0.99 | 0.82 | 1.00 |
| Sep ’26 | 5.10 | 5.28 | 5.75 |