GENERAL INSURANCE - PRIVATE
ICICI LOMBARD — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 7 in GENERAL INSURANCE - PRIVATE
Buying Intent
67
2nd in category
Brand Trust
22
index value
Brand Desire
108
index value
As of Aug ’26, ICICI LOMBARD records a Buying Intent index of 67, placing it 2nd of 7 brands measured in GENERAL INSURANCE - PRIVATE. Its Brand Trust index reads 22 and Brand Desire 108. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 2 | 5 | 4 |
| Oct ’25 | 26 | 22 | 27 |
| Nov ’25 | 46 | 45 | 52 |
| Dec ’25 | 4 | 7 | 8 |
| Jan ’26 | 4 | 4 | 6 |
| Feb ’26 | — | 8 | 5 |
| Mar ’26 | 39 | 60 | 55 |
| Apr ’26 | 11 | 24 | 19 |
| May ’26 | 6 | 6 | 8 |
| Jun ’26 | 13 | 54 | 35 |
| Jul ’26 | 26 | 91 | 65 |
| Aug ’26 | 22 | 108 | 67 |