GENERAL INSURANCE - PRIVATE
ICICI LOMBARD — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 11 in GENERAL INSURANCE - PRIVATE
Buying Intent
64.53
2nd in category
Brand Trust
8.20
index value
Brand Desire
108.86
index value
As of Sep ’26, ICICI LOMBARD records a Buying Intent index of 64.53, placing it 2nd of 11 brands measured in GENERAL INSURANCE - PRIVATE. Its Brand Trust index reads 8.20 and Brand Desire 108.86. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 26.10 | 21.91 | 26.93 |
| Nov ’25 | 46.26 | 44.58 | 52.03 |
| Dec ’25 | 3.49 | 6.72 | 7.80 |
| Jan ’26 | 4.03 | 4.11 | 5.96 |
| Feb ’26 | — | 7.93 | 4.84 |
| Mar ’26 | 38.77 | 60.02 | 55.12 |
| Apr ’26 | 10.80 | 23.60 | 19.24 |
| May ’26 | 5.68 | 5.79 | 8.53 |
| Jun ’26 | 12.81 | 54.04 | 34.84 |
| Jul ’26 | 25.85 | 91.27 | 65.36 |
| Aug ’26 | 22.19 | 108.03 | 66.93 |
| Sep ’26 | 8.20 | 108.86 | 64.53 |