GENERAL INSURANCE - PRIVATE
TATA AIG — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 7 in GENERAL INSURANCE - PRIVATE
Buying Intent
52
3rd in category
Brand Trust
81
index value
Brand Desire
11
index value
As of Aug ’26, TATA AIG records a Buying Intent index of 52, placing it 3rd of 7 brands measured in GENERAL INSURANCE - PRIVATE. Its Brand Trust index reads 81 and Brand Desire 11. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 6 | — | 3 |
| Jun ’25 | 15 | 10 | 11 |
| Sep ’25 | 8 | 5 | 9 |
| Oct ’25 | 15 | 13 | 16 |
| Nov ’25 | 20 | 38 | 31 |
| Dec ’25 | 14 | 5 | 10 |
| Mar ’26 | 5 | 82 | 49 |
| Apr ’26 | 26 | 53 | 48 |
| May ’26 | 8 | 55 | 36 |
| Jun ’26 | 52 | 93 | 81 |
| Jul ’26 | 55 | 56 | 64 |
| Aug ’26 | 81 | 11 | 52 |