GENERAL INSURANCE - PRIVATE
TATA AIG — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 11 in GENERAL INSURANCE - PRIVATE
Buying Intent
18.46
3rd in category
Brand Trust
14.46
index value
Brand Desire
10.56
index value
As of Sep ’26, TATA AIG records a Buying Intent index of 18.46, placing it 3rd of 11 brands measured in GENERAL INSURANCE - PRIVATE. Its Brand Trust index reads 14.46 and Brand Desire 10.56. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 14.72 | 9.64 | 11.43 |
| Sep ’25 | 7.73 | 5.19 | 9.43 |
| Oct ’25 | 14.67 | 12.85 | 15.72 |
| Nov ’25 | 19.81 | 38.50 | 31.34 |
| Dec ’25 | 14.23 | 5.04 | 10.27 |
| Mar ’26 | 4.90 | 82.41 | 48.85 |
| Apr ’26 | 25.81 | 52.78 | 47.92 |
| May ’26 | 8.40 | 59.20 | 38.50 |
| Jun ’26 | 51.55 | 93.43 | 81.02 |
| Jul ’26 | 55.21 | 55.82 | 63.53 |
| Aug ’26 | 81.03 | 49.37 | 72.80 |
| Sep ’26 | 14.46 | 10.56 | 18.46 |