GENERAL INSURANCE - PRIVATE
BHARTI AXA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 11 in GENERAL INSURANCE - PRIVATE
Buying Intent
6.31
5th in category
Brand Trust
3.83
index value
Brand Desire
5.88
index value
As of Sep ’26, BHARTI AXA records a Buying Intent index of 6.31, placing it 5th of 11 brands measured in GENERAL INSURANCE - PRIVATE. Its Brand Trust index reads 3.83 and Brand Desire 5.88. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | — | 2.68 | 1.63 |
| May ’25 | 3.30 | — | 1.67 |
| Jun ’25 | 2.13 | 0.88 | 1.62 |
| Jul ’25 | — | 1.43 | 0.86 |
| Aug ’25 | 2.42 | 4.85 | 5.00 |
| Apr ’26 | 5.31 | — | 2.70 |
| May ’26 | 4.20 | 3.66 | 4.99 |
| Jun ’26 | — | 1.76 | 1.08 |
| Jul ’26 | — | 6.55 | 3.99 |
| Aug ’26 | 1.97 | 3.62 | 3.64 |
| Sep ’26 | 3.83 | 5.88 | 6.31 |