GENERAL INSURANCE - PRIVATE
HDFC ERGO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 8th of 11 in GENERAL INSURANCE - PRIVATE
Buying Intent
2.58
8th in category
Brand Trust
3.06
index value
Brand Desire
1.69
index value
As of Sep ’26, HDFC ERGO records a Buying Intent index of 2.58, placing it 8th of 11 brands measured in GENERAL INSURANCE - PRIVATE. Its Brand Trust index reads 3.06 and Brand Desire 1.69. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 52.83 | 8.98 | 33.81 |
| Oct ’25 | 25.82 | 47.60 | 39.30 |
| Nov ’25 | 74.64 | 43.76 | 69.45 |
| Dec ’25 | 35.79 | — | 20.07 |
| Jan ’26 | 29.14 | 47.55 | 40.83 |
| Feb ’26 | 215.33 | 43.84 | 135.59 |
| Mar ’26 | — | 58.30 | 32.66 |
| Apr ’26 | 48.05 | — | 26.58 |
| May ’26 | 16.32 | — | 8.73 |
| Jun ’26 | 4.00 | 12.13 | 8.96 |
| Aug ’26 | 4.93 | 0.82 | 2.99 |
| Sep ’26 | 3.06 | 1.69 | 2.58 |