GENERAL INSURANCE - PRIVATE
CHOLA MS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 9th of 11 in GENERAL INSURANCE - PRIVATE
Buying Intent
2.06
9th in category
Brand Trust
2.04
index value
Brand Desire
1.69
index value
As of Sep ’26, CHOLA MS records a Buying Intent index of 2.06, placing it 9th of 11 brands measured in GENERAL INSURANCE - PRIVATE. Its Brand Trust index reads 2.04 and Brand Desire 1.69. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 3.99 | 5.29 | 8.04 |
| Jul ’25 | 13.57 | 6.66 | 11.72 |
| Aug ’25 | 2.91 | 6.93 | 6.35 |
| Dec ’25 | 3.25 | 1.34 | 2.46 |
| Feb ’26 | 7.65 | — | 3.87 |
| Mar ’26 | 13.07 | 20.08 | 22.56 |
| Apr ’26 | 3.19 | 7.32 | 6.81 |
| May ’26 | 7.10 | — | 3.57 |
| Jun ’26 | 3.20 | 2.21 | 2.65 |
| Jul ’26 | 2.11 | 3.91 | 4.42 |
| Aug ’26 | 1.97 | 1.63 | 1.99 |
| Sep ’26 | 2.04 | 1.69 | 2.06 |