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WASHING MACHINES — Brand Buying Intent in India

India’s Buying Intent Index · Aug ’26 · 19 brands measured · category Trust 2

As of Aug ’26, LG leads WASHING MACHINES on Buying Intent among 19 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).

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WASHING MACHINES leaderboard

#	Brand	Trust	Desire	Buying Intent
1	LG	488	395	486
2	SAMSUNG	345	482	462
3	IFB	288	316	338
4	WHIRLPOOL	319	243	313
5	TOSHIBA	151	144	166
6	HAIER	142	107	134
7	LLOYD	90	142	129
8	GODREJ	68	158	127
9	BOSCH	46	69	64
10	KELVINATOR	38	—	20
11	VIDEOCON	—	36	20
12	INTEX	22	—	12
13	CROMA	15	—	8
14	ELECTROLUX	4	6	7
15	VOLTAS	—	7	4
16	CANDY	1	2	2
17	HITACHI	3	—	2
18	PANASONIC	—	2	1
19	SONY	—	1	0