WASHING MACHINES
SAMSUNG — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 19 in WASHING MACHINES
Buying Intent
462
2nd in category
Brand Trust
345
index value
Brand Desire
482
index value
As of Aug ’26, SAMSUNG records a Buying Intent index of 462, placing it 2nd of 19 brands measured in WASHING MACHINES. Its Brand Trust index reads 345 and Brand Desire 482. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 208 | 374 | 325 |
| Oct ’25 | 268 | 458 | 405 |
| Nov ’25 | 365 | 306 | 363 |
| Dec ’25 | 292 | 427 | 403 |
| Jan ’26 | 468 | 139 | 320 |
| Feb ’26 | 310 | 424 | 407 |
| Mar ’26 | 297 | 87 | 208 |
| Apr ’26 | 165 | 214 | 207 |
| May ’26 | 159 | 389 | 313 |
| Jun ’26 | 300 | 125 | 235 |
| Jul ’26 | 362 | 409 | 428 |
| Aug ’26 | 345 | 482 | 462 |