WASHING MACHINES
SAMSUNG — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 17 in WASHING MACHINES
Buying Intent
272.76
4th in category
Brand Trust
279.94
index value
Brand Desire
209.45
index value
As of Sep ’26, SAMSUNG records a Buying Intent index of 272.76, placing it 4th of 17 brands measured in WASHING MACHINES. Its Brand Trust index reads 279.94 and Brand Desire 209.45. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 267.98 | 457.64 | 405.23 |
| Nov ’25 | 365.39 | 305.54 | 362.99 |
| Dec ’25 | 291.54 | 426.73 | 403.02 |
| Jan ’26 | 467.96 | 138.69 | 320.12 |
| Feb ’26 | 310.02 | 423.94 | 406.56 |
| Mar ’26 | 296.83 | 86.81 | 207.74 |
| Apr ’26 | 165.24 | 213.95 | 207.33 |
| May ’26 | 159.84 | 389.78 | 313.52 |
| Jun ’26 | 300.53 | 124.82 | 234.93 |
| Jul ’26 | 362.34 | 409.49 | 428.91 |
| Aug ’26 | 345.77 | 482.95 | 462.79 |
| Sep ’26 | 279.94 | 209.45 | 272.76 |