WASHING MACHINES
WHIRLPOOL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 17 in WASHING MACHINES
Buying Intent
314.64
2nd in category
Brand Trust
359.10
index value
Brand Desire
206.86
index value
As of Sep ’26, WHIRLPOOL records a Buying Intent index of 314.64, placing it 2nd of 17 brands measured in WASHING MACHINES. Its Brand Trust index reads 359.10 and Brand Desire 206.86. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 560.48 | 493.08 | 588.07 |
| Nov ’25 | 584.21 | 507.62 | 601.83 |
| Dec ’25 | 481.45 | 657.65 | 632.72 |
| Jan ’26 | 174.28 | 90.06 | 148.08 |
| Feb ’26 | 379.37 | 151.42 | 278.82 |
| Mar ’26 | 313.24 | 66.32 | 210.11 |
| Apr ’26 | 246.26 | 238.49 | 271.19 |
| May ’26 | 518.71 | 335.51 | 476.46 |
| Jun ’26 | 215.76 | 379.22 | 331.63 |
| Jul ’26 | 446.46 | 411.87 | 479.26 |
| Aug ’26 | 320.56 | 257.12 | 322.23 |
| Sep ’26 | 359.10 | 206.86 | 314.64 |