WASHING MACHINES
IFB — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 19 in WASHING MACHINES
Buying Intent
338
3rd in category
Brand Trust
288
index value
Brand Desire
316
index value
As of Aug ’26, IFB records a Buying Intent index of 338, placing it 3rd of 19 brands measured in WASHING MACHINES. Its Brand Trust index reads 288 and Brand Desire 316. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 28 | 17 | 19 |
| Oct ’25 | 95 | 106 | 111 |
| Nov ’25 | 161 | 95 | 141 |
| Dec ’25 | 134 | 89 | 120 |
| Jan ’26 | 121 | 133 | 143 |
| Feb ’26 | 93 | 85 | 100 |
| Mar ’26 | 96 | 92 | 105 |
| Apr ’26 | 23 | 178 | 112 |
| May ’26 | 96 | 153 | 140 |
| Jun ’26 | 337 | 172 | 281 |
| Jul ’26 | 259 | 343 | 336 |
| Aug ’26 | 288 | 316 | 338 |