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WASHING MACHINES

CROMA — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 12th of 17 in WASHING MACHINES

Buying Intent
22.17
12th in category
Brand Trust
30.20
index value
Brand Desire
5.28
index value
As of Sep ’26, CROMA records a Buying Intent index of 22.17, placing it 12th of 17 brands measured in WASHING MACHINES. Its Brand Trust index reads 30.20 and Brand Desire 5.28. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Apr ’25—1.000.61
Jun ’25—1.100.67
Jul ’2514.44—7.97
Sep ’25—44.8925.06
Oct ’25—22.4015.37
Jun ’263.141.763.12
Jul ’263.951.092.66
Aug ’2614.62—8.14
Sep ’2630.205.2822.17

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