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TOOTHBRUSHES — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 4 brands measured
As of Sep ’26, ORAL-B leads TOOTHBRUSHES on Buying Intent among 4 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | ORAL-B | 9.89 | 14.35 | 11.83 |
| 2 | COLGATE | 1.02 | 2.31 | 2.22 |
| 3 | PEPSODENT | 3.83 | — | 1.93 |
| 4 | CLOSE UP | — | 0.84 | 0.52 |