TOOTHBRUSHES
COLGATE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 4 in TOOTHBRUSHES
Buying Intent
2
2nd in category
Brand Trust
3
index value
Brand Desire
1
index value
As of Aug ’26, COLGATE records a Buying Intent index of 2, placing it 2nd of 4 brands measured in TOOTHBRUSHES. Its Brand Trust index reads 3 and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 2 | 1 |
| Oct ’25 | 30 | 44 | 40 |
| Nov ’25 | 12 | 7 | 11 |
| Dec ’25 | 9 | 4 | 8 |
| Jan ’26 | 3 | — | 1 |
| Feb ’26 | — | 10 | 6 |
| Mar ’26 | — | 6 | 4 |
| Apr ’26 | 20 | 13 | 18 |
| May ’26 | — | 10 | 6 |
| Jun ’26 | 46 | 29 | 42 |
| Jul ’26 | 5 | 10 | 8 |
| Aug ’26 | 3 | 1 | 2 |