TOOTHBRUSHES
COLGATE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 4 in TOOTHBRUSHES
Buying Intent
2.22
2nd in category
Brand Trust
1.02
index value
Brand Desire
2.31
index value
As of Sep ’26, COLGATE records a Buying Intent index of 2.22, placing it 2nd of 4 brands measured in TOOTHBRUSHES. Its Brand Trust index reads 1.02 and Brand Desire 2.31. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 29.77 | 44.45 | 40.22 |
| Nov ’25 | 11.66 | 6.87 | 10.77 |
| Dec ’25 | 8.73 | 4.23 | 8.53 |
| Jan ’26 | 2.69 | — | 1.36 |
| Feb ’26 | — | 9.51 | 5.80 |
| Mar ’26 | — | 6.50 | 3.97 |
| Apr ’26 | 19.68 | 12.88 | 18.54 |
| May ’26 | — | 10.39 | 6.38 |
| Jun ’26 | 46.17 | 28.95 | 42.38 |
| Jul ’26 | 5.26 | 9.66 | 8.50 |
| Aug ’26 | 2.96 | 0.82 | 1.99 |
| Sep ’26 | 1.02 | 2.31 | 2.22 |