TOOTHBRUSHES
ORAL-B — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 4 in TOOTHBRUSHES
Buying Intent
11.83
1st in category
Brand Trust
9.89
index value
Brand Desire
14.35
index value
As of Sep ’26, ORAL-B records a Buying Intent index of 11.83, placing it 1st of 4 brands measured in TOOTHBRUSHES. Its Brand Trust index reads 9.89 and Brand Desire 14.35. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 27.38 | 41.75 | 38.95 |
| Nov ’25 | 24.24 | 27.89 | 30.01 |
| Dec ’25 | 4.07 | 12.62 | 11.75 |
| Jan ’26 | 13.45 | 4.11 | 9.99 |
| Feb ’26 | 4.79 | 3.97 | 4.84 |
| Mar ’26 | 8.21 | 42.28 | 32.48 |
| Apr ’26 | 34.29 | 23.59 | 32.49 |
| May ’26 | 1.12 | 1.16 | 1.12 |
| Jun ’26 | 8.97 | 11.36 | 11.65 |
| Jul ’26 | 22.42 | 19.13 | 21.84 |
| Aug ’26 | 11.48 | 9.74 | 11.25 |
| Sep ’26 | 9.89 | 14.35 | 11.83 |