TOOTHBRUSHES
ORAL-B — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 3 in TOOTHBRUSHES
Buying Intent
22
1st in category
Brand Trust
23
index value
Brand Desire
19
index value
As of Aug ’26, ORAL-B records a Buying Intent index of 22, placing it 1st of 3 brands measured in TOOTHBRUSHES. Its Brand Trust index reads 23 and Brand Desire 19. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 49 | 63 | 61 |
| Oct ’25 | 27 | 42 | 39 |
| Nov ’25 | 24 | 28 | 30 |
| Dec ’25 | 4 | 13 | 12 |
| Jan ’26 | 13 | 4 | 10 |
| Feb ’26 | 5 | 4 | 5 |
| Mar ’26 | 31 | 65 | 55 |
| Apr ’26 | 138 | 132 | 144 |
| May ’26 | 10 | 23 | 19 |
| Jun ’26 | 62 | 18 | 40 |
| Jul ’26 | 63 | 27 | 50 |
| Aug ’26 | 23 | 19 | 22 |