TOOTHBRUSHES
CLOSE UP — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 3rd of 4 in TOOTHBRUSHES
Buying Intent
4
3rd in category
Brand Trust
4
index value
Brand Desire
3
index value
As of Jun ’26, CLOSE UP records a Buying Intent index of 4, placing it 3rd of 4 brands measured in TOOTHBRUSHES. Its Brand Trust index reads 4 and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | 1 | 3 | 2 |
| Jul ’25 | 3 | — | 1 |
| Aug ’25 | 4 | — | 2 |
| Sep ’25 | — | 4 | 2 |
| Oct ’25 | 11 | 3 | 9 |
| Jan ’26 | 1 | — | 1 |
| Apr ’26 | — | 1 | 1 |
| Jun ’26 | 4 | 3 | 4 |