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CHOCOLATE BAR — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 9 brands measured
As of Sep ’26, NESTLÉ KITKAT leads CHOCOLATE BAR on Buying Intent among 9 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | NESTLÉ KITKAT | 115.60 | 64.77 | 100.26 |
| 2 | CADBURY DAIRY MILK | 56.92 | 68.83 | 64.61 |
| 3 | NESTLÉ MUNCH | 72.21 | 60.05 | 62.90 |
| 4 | AMUL | 2.55 | 30.03 | 20.23 |
| 5 | CADBURY 5 STAR | 14.46 | 12.92 | 15.50 |
| 6 | CADBURY DAIRY MILK SILK | 4.08 | 5.91 | 5.67 |
| 7 | CADBURY BOURNVILLE | 3.83 | 1.69 | 2.35 |
| 8 | CADBURY FUSE | 3.83 | — | 1.93 |
| 9 | SNICKERS | — | 3.09 | 1.88 |