CHOCOLATE BAR
AMUL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 9 in CHOCOLATE BAR
Buying Intent
20.23
4th in category
Brand Trust
2.55
index value
Brand Desire
30.03
index value
As of Sep ’26, AMUL records a Buying Intent index of 20.23, placing it 4th of 9 brands measured in CHOCOLATE BAR. Its Brand Trust index reads 2.55 and Brand Desire 30.03. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 23.88 | 12.58 | 25.82 |
| Aug ’25 | 10.89 | 20.49 | 30.52 |
| Sep ’25 | 1.55 | 1.28 | 1.56 |
| Oct ’25 | 9.30 | 12.77 | 20.67 |
| Nov ’25 | 25.14 | 23.44 | 27.15 |
| Dec ’25 | 22.36 | 15.12 | 20.53 |
| Jan ’26 | — | 4.17 | 2.55 |
| Apr ’26 | 1.33 | 4.38 | 3.35 |
| Jun ’26 | — | 2.21 | 1.35 |
| Jul ’26 | 5.55 | 3.91 | 6.38 |
| Aug ’26 | 2.46 | — | 1.24 |
| Sep ’26 | 2.55 | 30.03 | 20.23 |