CHOCOLATE BAR
CADBURY DAIRY MILK SILK — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 6th of 9 in CHOCOLATE BAR
Buying Intent
5.67
6th in category
Brand Trust
4.08
index value
Brand Desire
5.91
index value
As of Sep ’26, CADBURY DAIRY MILK SILK records a Buying Intent index of 5.67, placing it 6th of 9 brands measured in CHOCOLATE BAR. Its Brand Trust index reads 4.08 and Brand Desire 5.91. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | 3.27 | — | 1.64 |
| Apr ’26 | — | 1.75 | 1.07 |
| Aug ’26 | 7.88 | 8.97 | 9.46 |
| Sep ’26 | 4.08 | 5.91 | 5.67 |