CHOCOLATE BAR
CADBURY DAIRY MILK — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 10 in CHOCOLATE BAR
Buying Intent
48
3rd in category
Brand Trust
61
index value
Brand Desire
26
index value
As of Aug ’26, CADBURY DAIRY MILK records a Buying Intent index of 48, placing it 3rd of 10 brands measured in CHOCOLATE BAR. Its Brand Trust index reads 61 and Brand Desire 26. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 6 | 10 | 11 |
| Oct ’25 | 40 | 9 | 27 |
| Nov ’25 | 42 | 53 | 53 |
| Dec ’25 | 8 | 12 | 10 |
| Jan ’26 | 38 | 35 | 39 |
| Feb ’26 | 8 | 16 | 20 |
| Mar ’26 | 325 | 220 | 302 |
| Apr ’26 | 16 | 5 | 11 |
| May ’26 | 53 | 94 | 80 |
| Jun ’26 | 4 | 55 | 29 |
| Jul ’26 | 32 | 15 | 25 |
| Aug ’26 | 61 | 26 | 48 |