CHOCOLATE BAR
CADBURY DAIRY MILK — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 9 in CHOCOLATE BAR
Buying Intent
64.61
2nd in category
Brand Trust
56.92
index value
Brand Desire
68.83
index value
As of Sep ’26, CADBURY DAIRY MILK records a Buying Intent index of 64.61, placing it 2nd of 9 brands measured in CHOCOLATE BAR. Its Brand Trust index reads 56.92 and Brand Desire 68.83. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 40.28 | 8.81 | 26.80 |
| Nov ’25 | 42.50 | 53.18 | 53.28 |
| Dec ’25 | 8.13 | 12.05 | 10.13 |
| Jan ’26 | 38.27 | 34.85 | 39.33 |
| Feb ’26 | 7.98 | 15.86 | 20.40 |
| Mar ’26 | 325.29 | 219.85 | 301.99 |
| Apr ’26 | 16.04 | 4.80 | 11.00 |
| May ’26 | 49.45 | 62.18 | 61.00 |
| Jun ’26 | 3.76 | 54.58 | 29.38 |
| Jul ’26 | 31.76 | 15.06 | 25.07 |
| Aug ’26 | 60.79 | 25.65 | 48.59 |
| Sep ’26 | 56.92 | 68.83 | 64.61 |