CHOCOLATE BAR
NESTLÉ KITKAT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 8 in CHOCOLATE BAR
Buying Intent
201
1st in category
Brand Trust
158
index value
Brand Desire
199
index value
As of Jun ’26, NESTLÉ KITKAT records a Buying Intent index of 201, placing it 1st of 8 brands measured in CHOCOLATE BAR. Its Brand Trust index reads 158 and Brand Desire 199. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 33 | 75 | 61 |
| Aug ’25 | 204 | 133 | 187 |
| Sep ’25 | 90 | 67 | 87 |
| Oct ’25 | 189 | 160 | 195 |
| Nov ’25 | 48 | 82 | 72 |
| Dec ’25 | 21 | 48 | 39 |
| Jan ’26 | 144 | 1 | 77 |
| Feb ’26 | 28 | 51 | 45 |
| Mar ’26 | 419 | 136 | 308 |
| Apr ’26 | 148 | 128 | 155 |
| May ’26 | 126 | 156 | 160 |
| Jun ’26 | 158 | 199 | 201 |