CHOCOLATE BAR

NESTLÉ KITKAT — Buying Intent, Trust & Desire

India’s Buying Intent Index · Aug ’26 · 2nd of 10 in CHOCOLATE BAR

Buying Intent

2nd in category

Brand Trust

index value

Brand Desire

index value

As of Aug ’26, NESTLÉ KITKAT records a Buying Intent index of 49, placing it 2nd of 10 brands measured in CHOCOLATE BAR. Its Brand Trust index reads 42 and Brand Desire 43. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Sep ’25	90	67	87
Oct ’25	189	160	195
Nov ’25	48	82	72
Dec ’25	21	48	39
Jan ’26	144	1	77
Feb ’26	28	51	45
Mar ’26	419	136	308
Apr ’26	148	128	155
May ’26	126	156	160
Jun ’26	158	199	201
Jul ’26	91	176	148
Aug ’26	42	43	49

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