CHOCOLATE BAR
NESTLÉ KITKAT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 9 in CHOCOLATE BAR
Buying Intent
100.26
1st in category
Brand Trust
115.60
index value
Brand Desire
64.77
index value
As of Sep ’26, NESTLÉ KITKAT records a Buying Intent index of 100.26, placing it 1st of 9 brands measured in CHOCOLATE BAR. Its Brand Trust index reads 115.60 and Brand Desire 64.77. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 188.90 | 160.42 | 195.33 |
| Nov ’25 | 47.82 | 82.43 | 71.76 |
| Dec ’25 | 20.62 | 47.72 | 38.62 |
| Jan ’26 | 144.48 | 1.11 | 76.90 |
| Feb ’26 | 27.75 | 51.29 | 45.04 |
| Mar ’26 | 419.04 | 135.70 | 307.97 |
| Apr ’26 | 148.20 | 127.86 | 155.00 |
| May ’26 | 122.13 | 153.22 | 156.65 |
| Jun ’26 | 133.45 | 168.30 | 169.79 |
| Jul ’26 | 66.46 | 175.02 | 135.87 |
| Aug ’26 | 40.82 | 34.57 | 42.99 |
| Sep ’26 | 115.60 | 64.77 | 100.26 |