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SOCIAL MEDIA — Brand Buying Intent in India
India’s Buying Intent Index · Aug ’26 · 6 brands measured · category Trust 1
As of Aug ’26, FACEBOOK leads SOCIAL MEDIA on Buying Intent among 6 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | 253 | 146 | 224 | |
| 2 | 225 | 110 | 188 | |
| 3 | META | 36 | 14 | 28 |
| 4 | SNAPCHAT | 35 | 2 | 20 |
| 5 | X (FORMERLY TWITTER) | 9 | 7 | 9 |
| 6 | CLASSMATE | — | 1 | 1 |