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SOCIAL MEDIA — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 6 brands measured
As of Sep ’26, FACEBOOK leads SOCIAL MEDIA on Buying Intent among 6 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | 226.45 | 169.50 | 220.97 | |
| 2 | 143.47 | 106.21 | 139.93 | |
| 3 | X (FORMERLY TWITTER) | 20.67 | 12.22 | 17.93 |
| 4 | SNAPCHAT | 3.83 | 3.09 | 3.17 |
| 5 | — | 3.17 | 1.93 | |
| 6 | SHARECHAT | 1.02 | — | 0.52 |