SOCIAL MEDIA
FACEBOOK — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 6 in SOCIAL MEDIA
Buying Intent
224
1st in category
Brand Trust
253
index value
Brand Desire
146
index value
As of Aug ’26, FACEBOOK records a Buying Intent index of 224, placing it 1st of 6 brands measured in SOCIAL MEDIA. Its Brand Trust index reads 253 and Brand Desire 146. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 208 | 95 | 170 |
| Oct ’25 | 200 | 122 | 180 |
| Nov ’25 | 80 | 54 | 73 |
| Dec ’25 | 187 | 92 | 157 |
| Jan ’26 | 286 | 228 | 288 |
| Feb ’26 | 221 | 399 | 348 |
| Mar ’26 | 155 | 295 | 250 |
| Apr ’26 | 730 | 604 | 739 |
| May ’26 | 254 | 360 | 338 |
| Jun ’26 | 428 | 343 | 430 |
| Jul ’26 | 222 | 52 | 148 |
| Aug ’26 | 253 | 146 | 224 |