SOCIAL MEDIA
FACEBOOK — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 6 in SOCIAL MEDIA
Buying Intent
220.97
1st in category
Brand Trust
226.45
index value
Brand Desire
169.50
index value
As of Sep ’26, FACEBOOK records a Buying Intent index of 220.97, placing it 1st of 6 brands measured in SOCIAL MEDIA. Its Brand Trust index reads 226.45 and Brand Desire 169.50. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 199.93 | 121.49 | 180.30 |
| Nov ’25 | 79.78 | 53.80 | 72.58 |
| Dec ’25 | 186.78 | 91.46 | 157.19 |
| Jan ’26 | 286.21 | 228.28 | 288.48 |
| Feb ’26 | 220.75 | 398.87 | 348.29 |
| Mar ’26 | 155.02 | 294.99 | 249.70 |
| Apr ’26 | 720.52 | 604.40 | 734.85 |
| May ’26 | 249.76 | 360.27 | 336.89 |
| Jun ’26 | 425.93 | 340.45 | 427.87 |
| Jul ’26 | 220.42 | 51.75 | 146.60 |
| Aug ’26 | 253.74 | 110.85 | 204.74 |
| Sep ’26 | 226.45 | 169.50 | 220.97 |