SOCIAL MEDIA
SNAPCHAT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 6 in SOCIAL MEDIA
Buying Intent
20
4th in category
Brand Trust
35
index value
Brand Desire
2
index value
As of Aug ’26, SNAPCHAT records a Buying Intent index of 20, placing it 4th of 6 brands measured in SOCIAL MEDIA. Its Brand Trust index reads 35 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 12 | 3 | 12 |
| Oct ’25 | 29 | 3 | 18 |
| Nov ’25 | 6 | 10 | 8 |
| Dec ’25 | — | 1 | 1 |
| Jan ’26 | 28 | 1 | 8 |
| Feb ’26 | — | 4 | 2 |
| Mar ’26 | 64 | 11 | 43 |
| Apr ’26 | 7 | — | 3 |
| May ’26 | 92 | — | 51 |
| Jun ’26 | 11 | 4 | 9 |
| Jul ’26 | 1 | 2 | 2 |
| Aug ’26 | 35 | 2 | 20 |