SOCIAL MEDIA
SNAPCHAT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 6 in SOCIAL MEDIA
Buying Intent
3.17
4th in category
Brand Trust
3.83
index value
Brand Desire
3.09
index value
As of Sep ’26, SNAPCHAT records a Buying Intent index of 3.17, placing it 4th of 6 brands measured in SOCIAL MEDIA. Its Brand Trust index reads 3.83 and Brand Desire 3.09. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 29.43 | 3.37 | 18.50 |
| Nov ’25 | 6.30 | 9.51 | 8.08 |
| Dec ’25 | — | 1.34 | 0.82 |
| Jan ’26 | 28.33 | 0.56 | 7.74 |
| Feb ’26 | — | 3.97 | 2.42 |
| Mar ’26 | 63.71 | 10.84 | 42.93 |
| Apr ’26 | 6.75 | — | 3.43 |
| May ’26 | 88.13 | — | 48.86 |
| Jun ’26 | 11.32 | 3.82 | 9.11 |
| Jul ’26 | 1.05 | 2.43 | 2.36 |
| Aug ’26 | 34.72 | 1.63 | 19.97 |
| Sep ’26 | 3.83 | 3.09 | 3.17 |