SOCIAL MEDIA
X (FORMERLY TWITTER) — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 3rd of 5 in SOCIAL MEDIA
Buying Intent
33
3rd in category
Brand Trust
4
index value
Brand Desire
56
index value
As of Jun ’26, X (FORMERLY TWITTER) records a Buying Intent index of 33, placing it 3rd of 5 brands measured in SOCIAL MEDIA. Its Brand Trust index reads 4 and Brand Desire 56. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 1 | 17 | 12 |
| Aug ’25 | 21 | 68 | 41 |
| Sep ’25 | 11 | 20 | 18 |
| Oct ’25 | 12 | 14 | 15 |
| Nov ’25 | 48 | 40 | 49 |
| Dec ’25 | 32 | 29 | 34 |
| Jan ’26 | 25 | 60 | 43 |
| Feb ’26 | 46 | 72 | 68 |
| Mar ’26 | 22 | 20 | 23 |
| Apr ’26 | 6 | 17 | 13 |
| May ’26 | 7 | 18 | 16 |
| Jun ’26 | 4 | 56 | 33 |