SOCIAL MEDIA
X (FORMERLY TWITTER) — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 6 in SOCIAL MEDIA
Buying Intent
17.93
3rd in category
Brand Trust
20.67
index value
Brand Desire
12.22
index value
As of Sep ’26, X (FORMERLY TWITTER) records a Buying Intent index of 17.93, placing it 3rd of 6 brands measured in SOCIAL MEDIA. Its Brand Trust index reads 20.67 and Brand Desire 12.22. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 11.62 | 14.28 | 14.65 |
| Nov ’25 | 47.90 | 40.23 | 49.29 |
| Dec ’25 | 32.02 | 29.44 | 33.50 |
| Jan ’26 | 25.23 | 59.97 | 43.17 |
| Feb ’26 | 46.16 | 72.26 | 68.37 |
| Mar ’26 | 22.17 | 19.70 | 23.01 |
| Apr ’26 | 5.93 | 17.32 | 12.62 |
| May ’26 | 6.71 | 18.19 | 15.78 |
| Jun ’26 | 3.70 | 56.24 | 32.87 |
| Jul ’26 | 9.77 | 2.46 | 5.68 |
| Aug ’26 | 9.30 | 7.37 | 9.20 |
| Sep ’26 | 20.67 | 12.22 | 17.93 |