SOCIAL MEDIA
X (FORMERLY TWITTER) — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 5th of 6 in SOCIAL MEDIA
Buying Intent
9
5th in category
Brand Trust
9
index value
Brand Desire
7
index value
As of Aug ’26, X (FORMERLY TWITTER) records a Buying Intent index of 9, placing it 5th of 6 brands measured in SOCIAL MEDIA. Its Brand Trust index reads 9 and Brand Desire 7. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 11 | 20 | 18 |
| Oct ’25 | 12 | 14 | 15 |
| Nov ’25 | 48 | 40 | 49 |
| Dec ’25 | 32 | 29 | 34 |
| Jan ’26 | 25 | 60 | 43 |
| Feb ’26 | 46 | 72 | 68 |
| Mar ’26 | 22 | 20 | 23 |
| Apr ’26 | 6 | 17 | 13 |
| May ’26 | 7 | 18 | 16 |
| Jun ’26 | 4 | 56 | 33 |
| Jul ’26 | 10 | 2 | 6 |
| Aug ’26 | 9 | 7 | 9 |