SOCIAL MEDIA
INSTAGRAM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 6 in SOCIAL MEDIA
Buying Intent
139.93
2nd in category
Brand Trust
143.47
index value
Brand Desire
106.21
index value
As of Sep ’26, INSTAGRAM records a Buying Intent index of 139.93, placing it 2nd of 6 brands measured in SOCIAL MEDIA. Its Brand Trust index reads 143.47 and Brand Desire 106.21. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 178.45 | 119.66 | 167.51 |
| Nov ’25 | 84.12 | 219.30 | 171.83 |
| Dec ’25 | 50.82 | 168.94 | 157.25 |
| Jan ’26 | 183.25 | 257.48 | 244.70 |
| Feb ’26 | 276.41 | 287.80 | 309.64 |
| Mar ’26 | 179.72 | 147.26 | 182.26 |
| Apr ’26 | 391.95 | 409.87 | 445.69 |
| May ’26 | 207.32 | 166.58 | 209.86 |
| Jun ’26 | 230.15 | 177.23 | 221.33 |
| Jul ’26 | 178.51 | 142.08 | 179.30 |
| Aug ’26 | 225.35 | 108.34 | 187.01 |
| Sep ’26 | 143.47 | 106.21 | 139.93 |