SOCIAL MEDIA
INSTAGRAM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 6 in SOCIAL MEDIA
Buying Intent
188
2nd in category
Brand Trust
225
index value
Brand Desire
110
index value
As of Aug ’26, INSTAGRAM records a Buying Intent index of 188, placing it 2nd of 6 brands measured in SOCIAL MEDIA. Its Brand Trust index reads 225 and Brand Desire 110. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 264 | 138 | 210 |
| Oct ’25 | 178 | 120 | 168 |
| Nov ’25 | 84 | 219 | 172 |
| Dec ’25 | 51 | 169 | 157 |
| Jan ’26 | 183 | 258 | 245 |
| Feb ’26 | 276 | 288 | 310 |
| Mar ’26 | 180 | 147 | 182 |
| Apr ’26 | 392 | 410 | 446 |
| May ’26 | 207 | 166 | 209 |
| Jun ’26 | 230 | 177 | 221 |
| Jul ’26 | 178 | 142 | 179 |
| Aug ’26 | 225 | 110 | 188 |