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SKINCARE — Brand Buying Intent in India

India’s Buying Intent Index · Sep ’26 · 25 brands measured

As of Sep ’26, NIVEA leads SKINCARE on Buying Intent among 25 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).

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SKINCARE leaderboard

#	Brand	Trust	Desire	Buying Intent
1	NIVEA	283.86	305.14	328.41
2	POND'S	256.04	126.47	213.59
3	MAMAEARTH	252.61	116.55	208.33
4	PLUM	165.78	183.41	189.17
5	VLCC	58.75	19.14	40.93
6	WOW SKIN SCIENCE	32.05	35.68	35.33
7	DOT & KEY	—	41.98	23.66
8	JOY	9.18	24.04	21.10
9	CETAPHIL	2.88	31.34	20.04
10	PILGRIM	9.18	9.62	11.77
11	VASELINE	—	15.25	8.61
12	THE DERMA CO	15.10	—	8.40
13	LAKME	7.94	4.22	7.34
14	AQUALOGICA	3.06	5.28	4.77
15	EMAMI	1.28	4.22	3.22
16	MINIMALIST	1.02	3.09	2.77
17	NYKAA	2.16	5.28	2.62
18	GARNIER	2.04	1.69	2.06
19	LOTUS HERBALS	—	3.17	1.93
20	SUNSCOOP	3.83	—	1.93
21	KHADI NATURALS	2.55	1.69	1.88
22	BE BODYWISE	—	2.53	1.55
23	CERAVE	3.06	—	1.55
24	EVERYUTH	—	1.69	1.03
25	THE MOMS CO	2.04	—	1.03