Category leaderboard
SKINCARE — Brand Buying Intent in India
India’s Buying Intent Index · Jun ’26 · 20 brands measured · category Trust 0
As of Jun ’26, NIVEA leads SKINCARE on Buying Intent among 20 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
Open the live dashboard →How the Index worksSKINCARE leaderboard
| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | NIVEA | 189 | 237 | 239 |
| 2 | WOW SKIN SCIENCE | 24 | 122 | 80 |
| 3 | MAMAEARTH | 40 | 100 | 73 |
| 4 | VLCC | 32 | 66 | 55 |
| 5 | PLUM | 38 | 17 | 31 |
| 6 | MINIMALIST | 40 | 16 | 31 |
| 7 | NYKAA | 9 | 45 | 29 |
| 8 | OLAY | 3 | 46 | 28 |
| 9 | GARNIER | — | 31 | 17 |
| 10 | PILGRIM | 18 | 12 | 17 |
| 11 | CETAPHIL | — | 24 | 13 |
| 12 | DOT & KEY | 4 | 12 | 10 |
| 13 | JASON | 13 | 3 | 9 |
| 14 | KHADI NATURALS | 7 | 6 | 8 |
| 15 | EMAMI | 8 | 6 | 8 |
| 16 | LOTUS HERBALS | 8 | 1 | 4 |
| 17 | VASELINE | 3 | 3 | 3 |
| 18 | POND'S | 4 | 2 | 3 |
| 19 | L'OREAL | — | 3 | 2 |
| 20 | DOVE | — | 1 | 1 |