Category leaderboard

SKINCARE — Brand Buying Intent in India

India’s Buying Intent Index · Aug ’26 · 22 brands measured · category Trust 0

As of Aug ’26, WOW SKIN SCIENCE leads SKINCARE on Buying Intent among 22 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).

Open the live dashboard →How the Index works

SKINCARE leaderboard

#	Brand	Trust	Desire	Buying Intent
1	WOW SKIN SCIENCE	131	151	156
2	NIVEA	116	159	153
3	MAMAEARTH	69	66	74
4	VLCC	64	63	71
5	CETAPHIL	67	14	45
6	DOT & KEY	10	51	30
7	PLUM	44	8	30
8	VASELINE	7	39	26
9	GARNIER	22	2	12
10	PILGRIM	11	4	9
11	POND'S	2	14	8
12	LAKME	—	14	8
13	JOY	3	10	7
14	DERMA CO	1	10	6
15	EMAMI	4	6	6
16	MAYBELLINE	5	3	5
17	MINIMALIST	—	6	3
18	OLAY	1	3	1
19	DOVE	2	—	1
20	LOTUS HERBALS	2	—	1
21	JASON	2	—	1
22	NYKAA	—	1	0