SKINCARE
JOY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 13th of 22 in SKINCARE
Buying Intent
7
13th in category
Brand Trust
3
index value
Brand Desire
10
index value
As of Aug ’26, JOY records a Buying Intent index of 7, placing it 13th of 22 brands measured in SKINCARE. Its Brand Trust index reads 3 and Brand Desire 10. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 16 | 6 | 12 |
| May ’25 | 4 | 1 | 4 |
| Nov ’25 | — | 1 | 0 |
| Dec ’25 | 3 | 11 | 8 |
| Jan ’26 | 38 | 45 | 44 |
| Feb ’26 | 74 | 34 | 53 |
| Mar ’26 | 6 | 31 | 27 |
| Apr ’26 | 10 | 6 | 8 |
| May ’26 | 1 | 4 | 3 |
| Jul ’26 | 3 | 13 | 10 |
| Aug ’26 | 3 | 10 | 7 |