SKINCARE
JOY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 8th of 25 in SKINCARE
Buying Intent
21.10
8th in category
Brand Trust
9.18
index value
Brand Desire
24.04
index value
As of Sep ’26, JOY records a Buying Intent index of 21.10, placing it 8th of 25 brands measured in SKINCARE. Its Brand Trust index reads 9.18 and Brand Desire 24.04. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | 4.40 | 1.14 | 3.53 |
| Nov ’25 | — | 0.80 | 0.49 |
| Dec ’25 | 3.25 | 10.74 | 8.53 |
| Jan ’26 | 38.45 | 45.20 | 43.77 |
| Feb ’26 | 73.95 | 33.65 | 52.91 |
| Mar ’26 | 6.53 | 30.58 | 26.87 |
| Apr ’26 | 9.94 | 6.27 | 8.25 |
| May ’26 | 1.12 | 3.66 | 3.31 |
| Jun ’26 | 3.20 | 1.32 | 1.44 |
| Jul ’26 | 3.16 | 11.08 | 9.13 |
| Aug ’26 | 3.08 | 12.79 | 8.51 |
| Sep ’26 | 9.18 | 24.04 | 21.10 |